For many parents, that time of year has once again sprung around where we face the gruelling task of finding our kids a pair of school shoes.
As a child, you probably want something pretty, fashionable and impressive. However, as a parent, you want something sturdy, hard-wearing and supportive to your child’s feet. And like many of us will already know, shoes which do both of those things are pretty much impossible to find.
For one mother, Jem Moonie-Dalton, it wasn’t just the task of finding some appropriate pair of shoes which got her frustrated. This angered mum felt the differences between the school shoes designed for boys, and the school shoes designed for girls was outrageous.
Jem took to Facebook to share her frustrations.
Whilst many of us don’t hesitate in picking up the first pair of shoes our kids choose, if you thought about it, this mother really does have a point.
Shoes designed for boys do tend to be more sturdy and fuller, girls on the other hand do excel in style however are a lot more delicate.
Do these differences create a divide between boys & girls? Are these shoes created with different styles with the perception that boys need harder wearing shoes for all the play they do?
Girls’ feet are no different from boys’ feet, so in theory they shouldn’t need different shoes.
A spokesperson for Clarks has said:
‘Clarks has a gender neutral ethos that anyone can choose any style they would like. Over the past few seasons, following customer feedback and market research, we have focused on creating more unisex shoes and we are looking at a number of elements of our business to promote this gender neutral ethos, both on our website and within our stores. As a large global company, it is not always possible to implement all the changes we want to make as quickly as we would like. However, we are looking to move as fast as we can to ensure this ethos is reflected throughout our brand. ‘Today we have more unisex styles in our range than ever before. This means we now have a wider range of closed-in styles, school boots and Gore-Tex styles and these changes will continue in our Spring Summer 2018 range, which has been designed with an entirely unisex approach. In addition, in September we will roll out a new format in some of our stores, where the whole kids department will be unisex with shoes displayed by ‘story’, rather than gender.’